Effective Date: Jan 01, 2025
Last Updated: Jan 01, 2025

At Artaxer Digital Studio ("Artaxer", "we", "us", or "our"), we are deeply committed to protecting the privacy and data of all individuals who interact with our business. Whether you’re visiting our website, communicating with our team, subscribing to our newsletter, or entering into a design and development agreement with us, your personal data is handled with care, integrity, and legal compliance.

This Privacy Policy outlines, in detail, how we collect, use, store, share, and protect your information, and what rights you have regarding that information.

1. Information We Collect

We collect a range of information to serve you better, enhance user experience, and fulfill our contractual obligations. The data we collect depends on how you interact with us.

1.1 Personal Information

"Personal Information" means any data that can identify you directly or indirectly, either on its own or when combined with other information.

We collect this information when you:

Fill out forms on our website (e.g., “Request a Quote”, “Contact Us”, “Newsletter Signup”)
Engage in email correspondence or live chat
Make a purchase or hire us for a project
Provide feedback or complete surveys
Schedule a consultation or strategy call

Examples of personal information we may collect include:

Full name
Business or organization name
Email address
Phone number
Billing and mailing address
Business goals, creative preferences, or design briefs
Payment details (handled via secure third-party processors)
Social media handles or profiles
Any information voluntarily disclosed during communication

We only collect personal data that is necessary, relevant, and directly related to the services or communications you request.

1.2 Non-Personal Information

This refers to technical or behavioral data that does not personally identify you and is collected automatically when you access our website. This helps us analyze website usage, detect issues, and improve user experience.

Examples include:

Browser type and version (e.g., Chrome, Safari)
Operating system (e.g., Windows, macOS, iOS, Android)
IP address (anonymized where possible)
Geographic location (country/city based on IP)
Device type (mobile, tablet, desktop)
Pages visited and time spent on each
Bounce rate and interaction patterns
Referring sites (e.g., if you came from Google, LinkedIn, etc.)

We collect this data using tools like:

Google Analytics
Hotjar (for heatmaps and user behavior insights)
Web server access logs
Browser cookies and local storage
Tag management systems (e.g., Google Tag Manager)

This data is aggregated and never linked directly to your personal identity unless necessary for fraud prevention or law enforcement.

2. How We Use Your Information

We collect and use data only when there is a legitimate purpose or legal basis. Your data helps us provide high-quality, customized, and secure digital services.

Key Uses Include:

Service Delivery: To deliver web design, development, UX/UI consultation, branding, SEO, and digital support services tailored to your needs.
Communication: To respond to your inquiries, send project proposals, clarify requirements, and notify you of updates or issues.
Account Management: To manage billing, send invoices or receipts, track progress, and maintain accurate records for accounting purposes.
Improving User Experience: To analyze how visitors use our website and optimize site structure, content, and accessibility.
Marketing: With your explicit consent, we may send occasional updates, new service announcements, blog content, or promotions via email or social platforms.
Security & Fraud Prevention: To detect, prevent, and respond to potentially harmful, unauthorized, or illegal activity on our website.
Legal Compliance: To comply with tax, regulatory, or contractual obligations under U.S. law and international data protection laws.

We only retain your data for as long as necessary and never use it in a way that contradicts the purpose for which it was originally collected.

3. Legal Bases for Processing (For EU/EEA Users – GDPR Compliance)

If you reside in the European Union or European Economic Area, we rely on the following legal bases to process your personal data, as required under the General Data Protection Regulation (GDPR):

Consent – When you voluntarily opt into services such as newsletter subscriptions or provide data via contact forms.
Contractual Necessity – When we need your data to fulfill a service agreement or project brief.
Legal Obligation – When we are legally required to process or retain your information (e.g., for tax filings or compliance).
Legitimate Interest – When it is necessary for our business interests and does not override your privacy rights (e.g., collecting site usage stats or preventing fraud).

You have the right to withdraw consent at any time.

4. Cookies and Tracking Technologies

Cookies are small text files placed on your device to store information about your visit. Our website uses cookies to enhance user experience, track visitor behavior, and measure effectiveness.

We Use Cookies To:

Enable essential site features like form submissions
Store user preferences and improve load speeds
Track analytics to measure traffic and conversions
Support social media integrations (e.g., sharing buttons)
Provide content personalization or A/B testing

You may disable cookies through your browser settings. However, doing so may affect your experience on our site.

5. How We Share and Disclose Information

We do not sell or rent your personal data to third parties for profit. Your data is only shared with trusted parties when necessary to deliver our services or fulfill legal obligations.

We May Share Your Information With:

Third-Party Service Providers: For hosting, cloud storage, email delivery (e.g., Mailchimp), analytics (e.g., Google), or payment processing (e.g., Stripe, PayPal).
Subcontractors or Creative Partners: Who assist in executing client projects under NDA agreements.
Legal or Regulatory Authorities: If required to respond to subpoenas, court orders, or law enforcement investigations.
Business Successors: In the event of a merger, acquisition, restructuring, or sale of assets.

All third parties are required to treat your data with confidentiality and comply with data protection laws.

6. Data Security and Protection

We take your privacy seriously and implement industry-standard security measures to prevent unauthorized access, misuse, or disclosure of your personal data.

Security Measures Include:

SSL encryption (https) on all website pages
Regular vulnerability scans and audits
Secure password-protected access for internal tools
Two-factor authentication for administrator accounts
Encrypted payment processing through PCI-compliant providers
Access restrictions based on role and necessity
Data backups and secure storage solutions

Despite our efforts, no digital transmission is 100% secure. Please exercise caution when sharing sensitive information online.

7. Data Retention Policy

We retain your personal data for as long as necessary to fulfill:

Service agreements and business obligations
Legal, financial, and tax-related compliance
Client history, communication records, or warranties

When data is no longer needed, we:

Anonymize it for reporting or analysis
Archive it securely with limited access
Permanently delete it using secure methods

Retention timelines vary by purpose and regulation (e.g., invoices are retained for 7 years per tax law).

8. Your Rights and Data Choices

Depending on your location and applicable law, you have rights concerning your personal data.

These Rights May Include:

Access – Obtain a copy of your data
Rectification – Correct inaccurate or incomplete data
Erasure – Request deletion (the “right to be forgotten”)
Restriction – Limit processing of your data
Objection – Object to marketing or profiling
Portability – Receive your data in a structured format
Withdraw Consent – For any processing based on prior consent

To exercise these rights, contact us at privacy@artaxer.com with your request. We will respond within 30 days unless legally extended.

9. Third-Party Sites and Services

Our website may include links to third-party websites, services, or platforms not operated by Artaxer. These may include:

Client portfolio websites
Blog articles with references
Social media platforms
Payment gateways or project management tools

We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before submitting any personal information.

10. Children’s Privacy

Our website and services are intended for adults and business entities. We do not knowingly collect data from children under the age of 13 (or 16 in the EU). If we learn we have collected personal information from a child without verified parental consent, we will delete it immediately.

11. International Data Transfers

Artaxer is headquartered in the United States, but we may serve clients and users around the world. Your data may be transferred to and stored in countries outside of your own, including countries without the same level of data protection laws.

We use:

Standard Contractual Clauses (SCCs)
Data Processing Agreements (DPAs)
Secure cloud infrastructure (AWS, Google Cloud)

These measures ensure your data is treated securely and in accordance with this Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements, business practices, or services. We encourage you to review this page regularly.

When changes are made:

The “Last Updated” date at the top of the page will be revised
You will be notified via email (if you are subscribed or a client)
Continued use of our services constitutes acceptance of the changes

13. Contact Information

For questions, concerns, or requests related to your privacy or this policy, please contact:

Artaxer Digital Studio
Attn: Data Protection Officer
📧 Email: privacy@artaxer.com
🌐 Website: www.artaxer.com
📍 Address: 500 Cavi Way Indianapolis IN 46208